Martin is our big thinker. He is running a team of social analysts, strategists and business consultants and is responsible for the strategic visions and insights for our brands. As a real social media pioneer, he is proud to have been the first ever author of a thesis on social media – even before they were a thing! Martin is the owner of the Social Media Monitor, with which he successfully analysed the social media landscape for Dutch brands for 7 consecutive years.
“Helping clients to get the most out of their changed brand-consumer relationship is what gets me out of bed in the morning.”