Ideas without Limits
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We are Isobar Netherlands – a flexible full service digital agency based in Amsterdam. We offer all the advantages of our Dutch location (easy access to great cheese, beer and a stupendous view over water) combined with the perks that come with being part of the international Isobar network. And if you think that’s good, we’re also part of the Dentsu Aegis Network, a media and digital communications group.
We’re a highly motivated team who embrace change and keep our eyes and ears open for the latest developments on- and offline. We’re proud to say that we’re home to some of the most innovative digital talent in Europe and bust a gut for clients including Opel, de Bijenkorf and Grolsch.
So defining the right path to follow is the key to an effective piece of communication. That’s why we insist on getting to know our clients inside out. Not just because we’re friendly or our parents taught us it was polite, but because it makes good business sense. The more we know about our clients, how they work what they want to achieve – and how we’re going to do this together - the easier it is to create a plan that will deliver results long-term.
Post-digital agencies align research, brand, and execution resources (see: Isobar) that can define the customer, create the content, and deliver the message in digital and traditional formats, rather than simply create the digital add-on according to what the agency of record has defined.David Cooperstein, Forrester, Forbes
To make sure we stay ahead of the game and move as fast as they do, we think digital first. We place the digital campaign component at the center of our campaign ecosystem and use it as the base to expand across TV, OOH, print, digital media, radio and social media or wherever else our audience can be found. This is where our compadres in the Dentsu Aegis network come in very handy. by helping to bring our campaigns to life across any appropriate media.
"If you look at the stats sheet, the [adidas #the return] campaign has been something of a slam dunk for the brand."Christopher Heine, Adweek
With a touch of charm and the right tone a brand can tell a story that connects with people, sticks in their minds and get talked about…and that’s our aim. We want to deliver our client’s target audiences an experience that speaks to them on their level on their media.
"After creating a set of personas for an auto rental company, agency Isobar determined each persona’s key goals…Through this exercise, the agency was able to identify the capabilities and touchpoints that the company needed to offer as well as opportunities for the firm to delight its target customers."Jonathan Browne, Forrester "The State of The Art of Personas"
However, instead of media, we prefer to think in terms of platforms, as this gives us flexible, scalable and cost effective ways to develop our communications solutions across all borders. These platforms take the form of content management, portals, mobile, front-end technology, internet-enabled devices/wearables, social apps, web services, security, big data & hosting.
"The common wisdom is that necessity is the mother of innovation. But the most innovative products and services can be those that consumers never knew they wanted, like enabling people to take a photograph with the bat of an eyelash. Mike DiGiovanni, technologist at digital agency Isobar, did exactly that when he built the aptly-named Google Glass app Winky."John McDermott, Ad Age "Creativity 50"
That’s what our clients know better than anybody else. We are always looking for ways to use our digital know-how to develop new products that combine both our own and our clients’ areas of expertise. Interaction on this scale is a no brainer for any brand looking to engage an emerging audience of people hungry to experience something new, different and memorable.
“We were on the brink of disruption. I kept saying we have to go far beyond what a typical map looks like…. StrataLogica is selling better than Nystrom’s pull-down maps.”Don Rescigno, Nystrom’s VP of Marketing and Product Development
Jean began her digital journey by establishing Isobar’s first Greater China office (then called wwwins Consulting) in 1999. As CEO for Isobar Asia Pacific and Global Chief Strategy Officer, she is a recognized industry leader who excels at driving innovation, accelerating business growth and product excellence. Jean's strong business acumen and entrepreneurial spirit enable her to contribute to Isobar’s strategic coherency around the world. As a result she was named one of 30 “Women to Watch” by Advertising Age in 2009; ranked amongst Asia Pacific’s top female talent in 2010 and was most recently named one of the region’s Top 5 CEOs by Campaign Asia Pacific. Under her leadership, Isobar was awarded Digital Agency Network of the Year by Campaign Asia Pacific in 2011 and 2012.
Sven has been with Isobar since 2007. He carved out his status as a digital and innovation led enthusiast by developing tactical advocacy programs on behalf of national and international clients and being one of the very first pioneers to take a creative led approach to mobile-first thinking. As you’d expect of our MD, he’s worked for the some of the biggest names around and has a mantelpiece stacked with awards.
Sander has been with Isobar for two years, although given the amount of time he races around the office it feels like much longer. His job is to make all of us – even Sven - work faster, harder and better. Client throughout Europe love him – and so do we most of the time. When he’s not improving business processes, he’s forming new initiatives to advocate emerging digital platforms like Social Developers Garage.
If Dickon was a room on MTV Cribs, he’d be the place where the magic happens. He has been delivering creative gold for Isobar since 2009. In 2011 he crossed the water from London to help build the Amsterdam branch in 2011. He passionately believes in a collaborative approach to creativity, which means that he and his team are comfortable delivering concepts across multiple channels locally and globally.