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Isobar is a global full-service digital agency, creatively solving critical, complex client challenges in the digital era. We conceive, design and build innovative experiences for the world’s largest organizations, and we enable brand commerce by connecting powerful brand narratives with commercial interactions. We relentlessly focus on delivering “Ideas without limits,” and take pride in helping clients transform business processes, disrupt industries and find new ways to connect with customers. With over 4,000 people in 70 offices across 44 markets worldwide, Isobar has built a borderless agency that tackles global assignments with local depth.
Isobar has won over 350 awards, including 18 Agency of the Year titles over the last three years and three Asia-Pacific Agency Network of the Year Awards over the past four years. Isobar is cited by Forrester Research as one of the 10 most significant innovation agencies and a Leader for creating digital experiences. Gartner has positioned us in the Leaders Quadrant among global digital marketing agencies, and RECMA rates Isobar as the top Consultancy agency in the digital space. Our clients include adidas, Coca-Cola, Royal Caribbean Cruises Ltd., Google, Enterprise Rent-A-Car, Kellogg’s and P&G. Isobar is part of the Dentsu Aegis Network.
Every great idea begins with a great plan.
So defining the right path to follow is the key to an effective piece of communication. That’s why we insist on getting to know our clients inside out. Not just because we’re friendly or our parents taught us it was polite, but because it makes good business sense. The more we know about our clients, how they work what they want to achieve – and how we’re going to do this together - the easier it is to create a plan that will deliver results long-term.
Post-digital agencies align research, brand, and execution resources (see: Isobar) that can define the customer, create the content, and deliver the message in digital and traditional formats, rather than simply create the digital add-on according to what the agency of record has defined.David Cooperstein, Forrester, Forbes
The media landscape in which our audiences move is constantly changing.
To make sure we stay ahead of the game and move as fast as they do, we think digital first. We place the digital campaign component at the center of our campaign ecosystem and use it as the base to expand across TV, OOH, print, digital media, radio and social media or wherever else our audience can be found. This is where our compadres in the Dentsu Aegis network come in very handy. by helping to bring our campaigns to life across any appropriate media.
"If you look at the stats sheet, the [adidas #the return] campaign has been something of a slam dunk for the brand."Christopher Heine, Adweek
You can’t call it an experience if nobody enjoys it.
With a touch of charm and the right tone a brand can tell a story that connects with people, sticks in their minds and get talked about…and that’s our aim. We want to deliver our client’s target audiences an experience that speaks to them on their level on their media.
"After creating a set of personas for an auto rental company, agency Isobar determined each persona’s key goals…Through this exercise, the agency was able to identify the capabilities and touchpoints that the company needed to offer as well as opportunities for the firm to delight its target customers."Jonathan Browne, Forrester "The State of The Art of Personas"
Technology is the heartbeat of everything we do.
However, instead of media, we prefer to think in terms of platforms, as this gives us flexible, scalable and cost effective ways to develop our communications solutions across all borders. These platforms take the form of content management, portals, mobile, front-end technology, internet-enabled devices/wearables, social apps, web services, security, big data & hosting.
"The common wisdom is that necessity is the mother of innovation. But the most innovative products and services can be those that consumers never knew they wanted, like enabling people to take a photograph with the bat of an eyelash. Mike DiGiovanni, technologist at digital agency Isobar, did exactly that when he built the aptly-named Google Glass app Winky."John McDermott, Ad Age "Creativity 50"
A product isn’t just a way to make money, it can enrich people’s lives too.
That’s what our clients know better than anybody else. We are always looking for ways to use our digital know-how to develop new products that combine both our own and our clients’ areas of expertise. Interaction on this scale is a no brainer for any brand looking to engage an emerging audience of people hungry to experience something new, different and memorable.
“We were on the brink of disruption. I kept saying we have to go far beyond what a typical map looks like…. StrataLogica is selling better than Nystrom’s pull-down maps.”Don Rescigno, Nystrom’s VP of Marketing and Product Development
Global CEO Isobar
Always in pursuit of delivering ideas and innovation without limits
Jean began her digital journey by establishing Isobar’s first Greater China office (then called wwwins Consulting) in 1999. As CEO for Isobar Asia Pacific and Global Chief Strategy Officer, she is a recognized industry leader who excels at driving innovation, accelerating business growth and product excellence. Jean's strong business acumen and entrepreneurial spirit enable her to contribute to Isobar’s strategic coherency around the world. As a result she was named one of 30 “Women to Watch” by Advertising Age in 2009; ranked amongst Asia Pacific’s top female talent in 2010 and was most recently named one of the region’s Top 5 CEOs by Campaign Asia Pacific. Under her leadership, Isobar was awarded Digital Agency Network of the Year by Campaign Asia Pacific in 2011 and 2012.
Providing the foundations for creativity
Sander is responsible for guarding the efficiency within the agency. With many years of experience in both project and operation management, he provides us with whomever or whatever is needed to successfully create and produce great work for our clients. Besides improving Isobar’s business processes, Sander continues to push himself with Route 500, the high potential development program of Dentsu Aegis Network.
Growing and enriching our client relationships
Jolieke leads the account team. She gained local and international experience working with clients such as Renault, 7-Eleven and The Good Guys, and worked as Account Director at the Dentsu Aegis Network in Australia before joining our Dutch branch. Jolieke puts all her energy into building and maintaining Isobar’s partnerships and is passionate about being an extension of our client’s marketing department, helping them achieve their goals.
Pushing the boundaries of advertising
Mitch heads up the strategy team. He has seventeen years experience in advertising; both on client side (Nike, Bugaboo) and agency side, working with clients such as Volvo, Heineken, Adidas and Vodafone. Mitch excels at uncovering the most valuable insights relevant to our clients’ business strategies. He has an innovation-driven mind, making sure the agency is always pushing forward to connect brands and audiences through technology.
Creatively solving business problems
Tom is responsible for leading the Isobar creative team and will stop at nothing to make an idea the best it can possibly be. He hails from Australia, where he gained extensive experience working with clients such as Jetstar Airways, UNIQLO, L’Oreal and Australia Post. He focuses on turning good work into great work, and helping his team realise their true creative potential.