Ideas without Limits
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We are Isobar Netherlands – a flexible full service digital agency based in Amsterdam. We offer all the advantages of our Dutch location (easy access to great cheese, beer and a stupendous view over water) combined with the perks that come with being part of the international Isobar network. And if you think that’s good, we’re also part of the Dentsu Aegis Network, a media and digital communications group.
We’re a highly motivated team who embrace change and keep our eyes and ears open for the latest developments on- and offline. We’re proud to say that we’re home to some of the most innovative digital talent in Europe and bust a gut for clients including Opel, de Bijenkorf and Grolsch.
So defining the right path to follow is the key to an effective piece of communication. That’s why we insist on getting to know our clients inside out. Not just because we’re friendly or our parents taught us it was polite, but because it makes good business sense. The more we know about our clients, how they work what they want to achieve – and how we’re going to do this together - the easier it is to create a plan that will deliver results long-term.
Post-digital agencies align research, brand, and execution resources (see: Isobar) that can define the customer, create the content, and deliver the message in digital and traditional formats, rather than simply create the digital add-on according to what the agency of record has defined.David Cooperstein, Forrester, Forbes
To make sure we stay ahead of the game and move as fast as they do, we think digital first. We place the digital campaign component at the center of our campaign ecosystem and use it as the base to expand across TV, OOH, print, digital media, radio and social media or wherever else our audience can be found. This is where our compadres in the Dentsu Aegis network come in very handy. by helping to bring our campaigns to life across any appropriate media.
"If you look at the stats sheet, the [adidas #the return] campaign has been something of a slam dunk for the brand."Christopher Heine, Adweek
With a touch of charm and the right tone a brand can tell a story that connects with people, sticks in their minds and get talked about…and that’s our aim. We want to deliver our client’s target audiences an experience that speaks to them on their level on their media.
"After creating a set of personas for an auto rental company, agency Isobar determined each persona’s key goals…Through this exercise, the agency was able to identify the capabilities and touchpoints that the company needed to offer as well as opportunities for the firm to delight its target customers."Jonathan Browne, Forrester "The State of The Art of Personas"
However, instead of media, we prefer to think in terms of platforms, as this gives us flexible, scalable and cost effective ways to develop our communications solutions across all borders. These platforms take the form of content management, portals, mobile, front-end technology, internet-enabled devices/wearables, social apps, web services, security, big data & hosting.
"The common wisdom is that necessity is the mother of innovation. But the most innovative products and services can be those that consumers never knew they wanted, like enabling people to take a photograph with the bat of an eyelash. Mike DiGiovanni, technologist at digital agency Isobar, did exactly that when he built the aptly-named Google Glass app Winky."John McDermott, Ad Age "Creativity 50"
That’s what our clients know better than anybody else. We are always looking for ways to use our digital know-how to develop new products that combine both our own and our clients’ areas of expertise. Interaction on this scale is a no brainer for any brand looking to engage an emerging audience of people hungry to experience something new, different and memorable.
“We were on the brink of disruption. I kept saying we have to go far beyond what a typical map looks like…. StrataLogica is selling better than Nystrom’s pull-down maps.”Don Rescigno, Nystrom’s VP of Marketing and Product Development
Jean began her digital journey by establishing Isobar’s first Greater China office (then called wwwins Consulting) in 1999. As CEO for Isobar Asia Pacific and Global Chief Strategy Officer, she is a recognized industry leader who excels at driving innovation, accelerating business growth and product excellence. Jean's strong business acumen and entrepreneurial spirit enable her to contribute to Isobar’s strategic coherency around the world. As a result she was named one of 30 “Women to Watch” by Advertising Age in 2009; ranked amongst Asia Pacific’s top female talent in 2010 and was most recently named one of the region’s Top 5 CEOs by Campaign Asia Pacific. Under her leadership, Isobar was awarded Digital Agency Network of the Year by Campaign Asia Pacific in 2011 and 2012.
Sander is responsible for guarding the efficiency within the agency. With many years of experience in both project and operation management, he provides us with whomever or whatever is needed to successfully create and produce great work for our clients. Besides improving Isobar’s business processes, Sander continues to push himself with Route 500, the high potential development program of Dentsu Aegis Network.
Jolieke leads the account team. She gained local and international experience working with clients such as Renault, 7-Eleven and The Good Guys, and worked as Account Director at the Dentsu Aegis Network in Australia before joining our Dutch branch. Jolieke puts all her energy into building and maintaining Isobar’s partnerships and is passionate about being an extension of our client’s marketing department, helping them achieve their goals.
Mitch heads up the strategy team. He has seventeen years experience in advertising; both on client side (Nike, Bugaboo) and agency side, working with clients such as Volvo, Heineken, Adidas and Vodafone. Mitch excels at uncovering the most valuable insights relevant to our clients’ business strategies. He has an innovation-driven mind, making sure the agency is always pushing forward to connect brands and audiences through technology.
Tom is responsible for leading the Isobar creative team and will stop at nothing to make an idea the best it can possibly be. He hails from Australia, where he gained extensive experience working with clients such as Jetstar Airways, UNIQLO, L’Oreal and Australia Post. He focuses on turning good work into great work, and helping his team realise their true creative potential.