MALAYSIA

Senior Brand Executive / Brand Executive

Kuala Lumpur

PURPOSE

The Brand Executive effectively supports the Brand Manager and, is responsible for the successful implementation of client communication strategies on time and within budget.

Implementation of Client Communication Requirements

MINIMUM STANDARDS:

  • Work trafficked efficiently
  • Attendance at all relevant client meetings
  • Preparation of WIPs
  • Relevant departments kept informed of changes

PERFORMANCE MEASURES:

  • Projects completed on time
  • and within budget
  • Contact reports written up within 24 hours of meeting
  • Accurate WIPs prepared on time

 

Competitive Reviews

MINIMUM STANDARDS

  • Preparation of 6 monthly advertising/competitive reviews for presentation

PERFORMANCE MEASURES

  • On time delivery of reviews
  • Accuracy/relevance of information – acceptance by the client

 

Briefing

MINIMUM STANDARDS

  • Prepare creative briefs for adaptations/minor projects
  • Provide appropriate stimulus materials for briefings
  • Source client/brand related material for shoots
  • Prepare production briefs
  • Ensure artwork/scripts checked/comply with brand guidelines

PERFORMANCE MEASURES

  • Sign-off of creative brief by Brand Director and Client with no revisions
  • Production briefs signed off by Brand Director, Creative Director and Client with no revisions

 

Administration

MINIMUM STANDARDS

  • Record and maintain detailed headhours on all tasks
  • Raise estimates on all projects
  • Prepare PE to invoice stage
  • Prepare billings summary for clients

PERFORMANCE MEASURES

  • Accurate timesheets completed daily and submitted weekly
  • All estimates signed by Brand Director and client prior to job commencement
  • Sign off of PE’s by Brand Director and client without revision
  • On time and accurate forecasts prepared monthly
  • 100% accurate client billings summary prepared monthly

 

Research

MINIMUM STANDARDS

  • Coordinate all research projects
  • Attend all research meetings and groups whenever possible
  • Input appropriate research

PERFORMANCE MEASURES

  • On-time receipt of stimulus material from research companies
  • All available research utilised in a timely and effective way.



JUDGEMENTS/DECISION MAKING

In what areas does the position require judgement to be exercised?

The Brand Executive is expected to determine the schedule and timeline of projects.

 

COMMUNICATION WITH OTHERS

List those with whom the position holder must deal/interact internally and/or externally and why?

Most Frequent Contacts 

Client Brand Managers - To keep clients informed of progress, seeking clarification and exchange information

 

Brand Manager/ Director - To exchange information and seek advice/support

 

Creative/Print Production Depts - To brief departments, monitor progress and ensure projects completed on time and within budget

 

Research companies - To obtain information

 

Production Companies -To provide briefings and manage project, deadlines and cost

 

COMPETENCY

A job competency comprises of 3 main areas:

Knowledge and Experience

  • Previous agency experience

 

Skills

  • Project Management
  • Communication Skills
  • Presentation Skills
  • Time Management
  • Information Monitoring
  • Quality Orientation
  • Meeting Participation

 

Attributes

  • Flexibility
  • Teamwork/Collaboration
  • Client Focus
  • Initiative
  • Passion

 

CHALLENGES

What are the main challenges expected in the position ie what are the most difficult aspects of the job?

The major challenge of the position is managing numerous projects at the same time and bringing them to completion on time and within budget.

 

 

 


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