From Manglish to English
Bridged the online and TV-watching experience; with visits from mobile devices rising 38%.
Making the multi-screen experience more intuitive and engaging for teens.
Since Season 2, the rate of visits to the Oh My English! website has been declining. Interestingly, we found that there has been a steady rise of teens accessing the website through digital devices. Tapping into this multi-screen browsing habit of teens, we gave them a more immersive, personalised experience to learn English.
Crafting interactive content with an always-on digital presence to reinforce learning.
More than ever, teens are consuming information on their mobile devices. We then decided to go against the traditional methods of learning by adapting our content to match the digital savviness of teens; making them bite-sized and ubiquitous. Teens not only learn more with less, but through devices they are most familiar with, no matter where they are – giving them a seamless learning experience.