MALAYSIA

San Yen Liew

Executive Creative Director

Sanyen has built an impressive portfolio of internationally-awarded work over the past 10 years that began with designing new media interactions for events and then expanding to commercial campaigns across a wide range of brands.

Sanyen’s experience includes interactive and online projects for brands like SK-II, Sony, Discovery International, Microsoft, Toyota, Lexus, Unilever and British American Tobacco.

Under his leadership, Isobar Malaysia (previously IF Interactive) now has over 80 awards under its belt from DMAM (Direct Marketing Association Malaysia), MC2 (Malaysia’s Creative Circle), the One Show Interactive, New York Festival and the Webby Awards. In 2009, the agency won the prestigious Golden Kancil Award, and then went on to win Kancil Agency of the Year in 2010.

Sanyen has been invited to speak and exhibit his work at various design conferences in Stuttgart, Helsinki, Singapore, Melbourne and New Zealand, and continues to share his passion for teaching as a guest lecturer in various design universities in Malaysia.