Ben graduated with a second class LLB (Hon) degree from the University of Leicester, UK setting his initial sights on a career in Law. He ventured into creative communications by accident, more to help a close friend who was part of a fast growing BTL agency then.
Ben quickly learnt that he was good at what he did, a brand management naturale, he proceeded to build that career in creative communications. He has had the privilege of working with advertising luminaries such as Tony Savarimuthu and Michael Constantine whom he considers as his greatest mentors. In his 20th year in the business, moved towards future proofing himself as a digital marketing specialist with Isobar Malaysia.
At the helm of the Malaysian Isobar business, the Malaysian operations today consults on a multitude of businesses covering Finance, Loyalty Marketing, FMCG, Entertainment, Travel, NGOs and more. He made Isobar Malaysia Digital Agency of the Year 2015 in the prestigious Campaign Asia Awards show by the end of his second year at the Agency.
Ben has worked on, co-penned and contributed into a host of case studies that have been recognized in numerous marketing effectiveness award shows such as The Effies, Promotions and Marketing Awards Asia and American Marketing Awards. Creatively, he has been part of a plethora of winning work that has won in The Kancils and also The Malaysian Media Specialists Awards.
Ben continues to challenge himself in the rapidly evolving landscape of marketing and communications pushing for highly optimized ideas and outcomes. He strongly believes in responsible leadership driven by integrity and passion. He still enjoys the thrill of the 'sell‘ and whilst it is all about the work, he has learnt over time that it is also very ,very much about the people that put in the work.
As demanding as his career can be, he still finds time for the gym and enjoys his laps in the pool. He cherishes the warmth and contentment of family , children and friends. You can always tempt him with a modest glass of Marlborough Sauvignon Blanc and a good dose of warm, unpretentious company.