KENYA
I see a lion

I see a lion

ICEA Lion Group

Our idea was to position ICEA LION as the “King of the Financial Jungle”.

The results

The cub population is growing and in exchange the warriors are receiving an education. 17 of them can now read and write. Education is important to them.

The challenge

Human conflict and the fight for habitat.

Africa’s lion population has declined by 90% in the last 75 years. There are less than 2000 lions remaining here in Kenya. This is due to habitat loss and conflict with humans, typically over livestock.

The idea

ICEA LION is perceived as not only the protector of lions but the country’s national heritage and wealth.

Our idea was to position ICEA LION as the “King of the Financial Jungle” by aligning them to support the efforts to safeguard the future of the literal king of the jungle; the majestic lion. In doing so ICEA LION is perceived as not only the protector of lions but the country’s national heritage and wealth.