JAPAN

SUBARU x GAINAX Brand Promotion

SUBARU

"Wish Upon the Pleiades" was a tie-up brand promotion between two well known but seemingly unrelated brands, targeting a new generation of fans.

SUBARU

  • Strategy Planning
  • Content Planning
  • Web Direction
  • Social Media Planning

The results

Widely Covered in varied media. Greatly contributed to building recognition of the SUBARU brand scoring the highest number of monthly views for a sponsored work in Japan.

The challenge

Increase awareness of the SUBARU brand among a new generation of consumers

We set out to reach a new generation of potential consumers, found to be segmented in complex ways and often difficult to reach using conventional corporate messaging. The focus was on building awareness of the SUBARU brand, which Dentsu Isobar approached using a method of corporate branding using animation to promote effective use of content.

The idea

Production of an original animation series for YouTube called "Wish Upon the Pleiades."

We set out to reach a new generation of potential consumers, found to be segmented in complex ways and often difficult to reach using conventional corporate messaging. The focus was on building awareness of the SUBARU brand, which Dentsu Isobar approached using a method of corporate branding using animation to promote effective use of content.