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Collaboration between Dentsu Isobar's TONARIWA and LivePerson's LiveEngage

A Collaboration between Dentsu Isobar’s TONARIWA and LivePerson’s LiveEngage has led to the development of a chat function that seamlessly enables one-to-one communication between businesses and customers on official LINE accounts.

This feature allows companies to use LINE to respond to customers’ inquiries. This system provides a more seamless contact point between businesses and customers than conventional web-based chat services available thus far, giving businesses the ability to optimize customer services that better cater customer needs and characteristics. This collaboration will deliver means for implementing behavior targeting based on engagement data acquired through chat communications, the functions of TONARIWA – a platform that employs LINE Business Connect – and evolve even more.

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