ITALY

Reinvent shopping experience

Yamamay

A 360° project on Brand’s digital properties to increase the engagement and maximize the conversion.

Yamamay

  • Working with iProspect defining digital brand strategies and identity according to our Operating Model.

The results

A new digital Brand identity that has reinvented their customers’ shopping experience.

The challenge

Positioning the Brand, generating buzz and converting into sales.

We created a new digital ecosystem for Yamamay building a new website with an e-commerce section and online ADV materials aligned with their new identity and conversion objectives, activating social media users also through influencers’ involvement.

The idea

An event campaign to launch the new ecosystem.

Once we created their new digital identity and realigned the communication on all digital media, we thought it was necessary to organize a great launch of the Brand. We chose an important CSR initiative to stop violence against women. A flash mob and a massive influencers’ and testimonials’ involvement took this campaign further, direct to the Italian Parliament.