ITALY
It’s all about brand intimacy

It’s all about brand intimacy

Tantum Rosa

Measure brand sentiment, take action on advocacy and strengthen brand awareness.
We use social listening to examine the brand negative sentiment. To improve brand health we launched a Influencer seeding winning strategy to connect with customers.

The results

As a result, we saw negative brand sentiment turning into positive customer experience
8 involved KOLs, 32 editorials on their social blogs, +26.500 views on blog posts, +1K social engagement

The challenge

Turn negative brand perception into positive branding opportunity

We worked to accomplish two goals at once: improve Tantum Rosa online reputation and renew customers’ loyalty

The idea

Edutainment storytelling with Influencers

Since stories resonate most effectively when they are told by a voice that sounds similar to the viewer, we decided to involve 8 Influencers to showcase how they were interacting with brand’s products. Each Influencer received a dedicated Creative Kit with product range and some emotional suggestions to talk about the product “naturally”. They promoted content on their owned social channels raising Tantum Rosa awareness.