ITALY

Also Luxury Brands move very quickly to CRM

LVMH Kenzo Parfums

A CRM contact plan to recreate users’ engagement with a Brand full of history and content

LVMH Kenzo Parfums

  • A new content strategy to nurture the relationship with users

The results

A consistent dialogue to engage the users

The challenge

How to move a luxury Brand towards a consumer digital strategy

Each Brand needs to get in touch with its consumers. Nowadays luxury Brands are accepting to act like large consumer Brands

The idea

A unique and rare experience through a 1to1 exclusive and targeted dialogue, with safe and stable results

A project started with Data normalization. A large consumer strategy put into an exclusive and unique creativity. The user’s base optimization to start a very personalized dialogue with customers. At the same time, a revision of the creativity to adapt them to mobile devices, a more optimized content strategy and lead generation activities