ITALY
When pole dancing meets a smartphone

When pole dancing meets a smartphone

Huawei

An unusual way to use unboxing videos to fuel anticipation and engage customers when presenting a new smartphone’s features.

The results

The video got over 10K views in the first month after launch.

The challenge

To rethink smartphone communication leveraging on a new creative approach.

Our goal is to prove that unboxing videos are not just a nerd talk.

The idea

An impactful video featuring pole dancing moves to make the new Huawei device’s main features stand out.

The video, which stars pole dancer and blogger Valentina D’Amico, combines Huawei’s smartphone Mate 9 with an engaging storyline that follows Valentina dancing moves alternated with close-ups on the device and its main features. Mate 9 key selling points are used as inspiration for Valentina choreography.