A strong personality needs a bold communication
The community of Fisherman’s Friend organically grew together with the engagement rate
A “born to be social” Brand needs an idea to stand out
A strong Brand with a clear identity and a fond community needed help to communicate its disruptive personality exactly where disruptiveness is a key success factor
Use the force of unconventional communications!
Isobar built a new digital identity for the Brand starting from all classical Corporate Identity’s elements but considering them from a new point of view: an iper-branded creativity, a disruptive tone of voice, some unconventional initiatives and a boost from the influencers community invited to actively attend the Air Guitar tour