Automotive & Lifestyle have never been so close
Thanks to the support of isobar, this initiative reached the right target spreading the right message.
A Brand that made the “iron” its own strength, wanted to enlarge its personality with some fashion touches.
Isobar supported MINI in moving closer to the Lifestyle & Fashion world by selecting and engaging the right influencers and by involving them in a project that created the right echo for the new positioning.
Our idea was to choose two emerging fashion bloggers who well embodied our initiative as protagonists of an experience where the car becomes a fashion must-have. Isobar engaged two young and fashion bloggers, and took them to the Pitti Uomo fashion event in Florence driving a MINI Clubman.