MINI’s presence at Pitti Uomo, with a branded lounge dedicated to emerging fashion designers and fashion young talents, was a great chance to reinforce the new positioning of the brand. Isobar helped MINI to spread the visibility of this event involving influencers in line with the new brand positioning.
- The MINI presence at the Pitti Uomo fashion event in Florence needed a boost in visibility to strengthen the new positioning of the Brand.
A Brand that made the “iron” its own strength, wanted to enlarge its personality with some fashion touches.
Isobar supported MINI in moving closer to the Lifestyle & Fashion world by selecting and engaging the right influencers and by involving them in a project that created the right echo for the new positioning.
Our idea was to choose two emerging fashion bloggers who well embodied our initiative as protagonists of an experience where the car becomes a fashion must-have. Isobar engaged two young and fashion bloggers, and took them to the Pitti Uomo fashion event in Florence driving a MINI Clubman.