Isobar’s 'Freedom Tattoo' campaign goes viral
The ‘Freedom Tattoos’ project was created for Pedagogium, The College of Social Sciences, by Isobar Poland. The project aims to transform crude tattoos made in prisons and juvenile detention centres into professional, socially well-perceived artistic tattoos. Transforming old tattoos enables juvenile delinquents and ex-convicts to start all over again with their lives, without the stigma of their past. The cover tattoos are designed and applied by qualified professionals using tools and methods, and are not only of exceptional high quality, but are also placed in such a way that they fully replace the old, unwanted tattoos. The project received world-wide support and generated news on the Daily Mail Online, the Huffington Post, Buzzfeed, and many more.