ITALY

Michela Bellini

Head of Isobar

Analogic born, raised digital. At the intersection of bought, owned and earned media.

I have jumped into the digital world in 1998 and managed big Clients such as Angelini, Barilla, Best Western, Condé Nast, De Agostini, Fastweb, Ferrero, Harley Davidson, Luxottica, Pirelli, UCI Cinemas.

My milestons:

1997: I took a degree in architecture, with a specialization in scenography and a degree thesis entitled: “When the music can take images out of the darkness”. I switched on my PC for the first time just a few months before.

1998: I programmed my first html page for the Internet Expo’s website, one of the first exhibitions about Internet in Italy.

2001: I worked at E-tree and I watched the Twin Towers falling down while I was in meeting with a client.

2002: I started working at Gruppo Dada, the first group specialized in big communities.

2005: I moved to Zodiak Entertainment and started working on my first big client: Ferrero Group.

2009: I started working at a local agency focalized on 360° projects. Social Network have broken out. Communication started to change in an irreversible way.

2011: I bought my Vespa PX 150.

2013: I started working at Dentsu Aegis Network Italy under the iProspect’s umbrella declining another agency’s job offer.

2014: I have moved to Isobar to realize my “Ideas without limits”.

Clients say about me: “With strong negotiation capacity she can also give extremely important business advise and helps you get to the next step of a Business idea”.

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