Wrangler was finding it difficult to establish a unified identity in Asia in regards to what the brand stands for and what it has to offer its consumers.
Another major hurdle was the lack of a core brand thought in the minds of its consumers – there was no recall to the brand name ‘Wrangler’.
A unified digital ecosystem was created to cater to the needs of all Wrangler fans and consumers across the APAC region. This was further enabled by continuing to provide all brand content that overlooks the brand's philosophy, its offerings and features of each product in inventory and its functions.
Aside from the development of this website on one platform, we also enforced hosting it on Amazon servers where simultaneous operations and traffic from over 12 countries occur tirelessly.