INDIA
CHAT BOT INTEGRATED VIDEO BANNER

CHAT BOT INTEGRATED VIDEO BANNER

Maruti Suzuki

We built a video enabled chat-bot addressing to 1st level user queries on the most important parameters for buying a car - Efficiency, Ease & Design.

The results

Chat bot video banner generated 15M+ Imps,10M+ Views & 2M+ Chat Sessions

The challenge

APAC first and Auto-industry first media property to address first level user queries.

To an audience, an interesting ad is one that immerses them in a story, indulges them in an experience, and triggers conversation. This made us ask ourselves: “What if a user could actually have a conversation with an ad?” By integrating an intuitive chat bot within the Launch TVC online, we were able to seamlessly answer a user’s immediate queries about the all-new Dzire.

The idea

Enable a two-way communication while simultaneously driving consideration

This APAC first and Auto-industry first media property not only spread awareness about the launch of the all-new Dzire, but quite literally spoke with its target audience. Through this banner, users could view the Launch TVC while having all their first level queries entertained by conversing with chat bot built into the video.