A computer engineer having followed his heart has been part of the digital advertising industry for more than 2 decades with a varied experience in heading Digital SBUs at renowned agencies like Ogilvy One, Cheil Worldwide, and Maxus. Also straddled being a successful entrepreneur before taking up the mandate at Isobar to head the overall business in the west; and nationally the digital creative & technology services.
An overall industry experience spanning across Television, Film, Internet, eCommerce, Mobile, Social, Online Media and New Technology; across industry verticals like FMCG, IT, Entertainment, BFSI, Education, Telecom, etc. Few of the big clients under his belt have been Nokia, Cisco, British Airways, Perfetti, American Express, Samsung, etc. with an international exposure in London and Singapore.
He brings in a rich experience of integrating the teams at the agency and at the clients’ end to collaboratively conceptualize award winning digital advertising solutions and execute them successfully to tackle business challenges and drive ROI.