IRELAND

Win Your Style

TOPMAN

Digital Segmentation tailor-made.    

A leading retailer for the 18-35 male demographic, Topman UK engaged thousands of existing and lapsed customers online with a fun quiz, harvesting crucial segmentation and behavioural data to drive sales.

TOPMAN

The results

  • 70,000 consumers added to future campaigns and remarketing lists.

  • More effective retargeting by persona or product.

  • Unique email database for each persona to help with ongoing personalization.

The challenge

Quiz App

Detailed segmentation ultimately delivers sales. To understand their customers more, Topman needed precise personas to drive accurate digital marketing campaigns.

The idea

We developed a fun online quiz targeting existing and lapsed customers who were then diverted to relevant products and content, based on their answers. By engaging with influential bloggers, each one representing the different personas, we delivered a further level of digital engagement.