IRELAND

Under The Weather Website

HSE

Empowering portal helps Ireland mind itself.

Ireland’s Health Service Executive tackled the winter cold & flu season with an innovative online educational portal - and substantially reduced GP and hospital visits at the same time.

HSE

The results

  • HSE have reported huge success with the site and the public have taken to it in great numbers.
  • User testing research showed that 100% of people found the site really informative and would recommend it to a friend

The challenge

Ireland’s winter cold and flu numbers grow every year, putting real pressure on GP and emergency services. The HSE needed to thoughtfully educate, inform and empower people on managing their bug effectively without needing to see the doctor.

The idea

Designing and developing the portal www.undertheweather.ie, we enabled the HSE deliver this key message in an informal and practical way with a carefully branded simple user interface, offering tips, information and help.