IRELAND
Weather Guides

Weather Guides

Thomas Cook

Where is hot when?

The results

Organic traffic reached 12,000 per week in the first 3 months

Visitors stayed for an average of 2 minutes 3 seconds

The challenge

Gaining a competitive advantage in the highly competitive UK travel market requires creative thinking and a carefully executed strategy. Thomas Cook needed to deliver sustainable growth by developing a creative campaign to harness and maximise people’s traffic patterns when searching for holiday destinations.

The idea

Research indicated that people constantly research weather patterns before booking a holiday. So when a user searched for “where is hot in March”, we had the content ready to answer their question.§