IRELAND
Emoji App

Emoji App

Tayto

One of Ireland’s most popular brand icons, Mr Tayto found a new way to connect with his loyal audience on digital platforms, through a new, fun–filled app that attracted thousands of downloads.

The results

Ranked #1 on the app store during the week of release, the app already has over 11,000 active users, with 6,632 of these return visitors. Tayto’s uniquely fun brand and sense of humour is perfectly captured in digital format.

The challenge

With their core demographic very active on Social Media and digital platforms, Tayto needed a way to engage with them in a fun and uniquely Tayto way, ultimately driving awareness and product sales.

The idea

Recognising the impact and popularity of emojis in digital media, we designed and developed a customised Tayto emoji keyboard app. Downloadable from The App Store and Google Play, it allows users to express themselves whether they are feeling romantic, flabbergasted or hungry – with 20 fun emojis available. A range of offline and online PR activity throughout launch-week drove awareness and uptake.