Play or Park App
- 103,000 downloads of the new app in six months since launch.
- PLAY or PARK users spend 30% more on fuel per-visit than non-users.
- One of the most successful loyalty programmes in Europe today.
- Winner at Digital Media Awards in “Best Retail Campaign” category 2015.
To help Topaz connect with the Irish motorist in a very competitive petrol market, we needed to give their loyalty scheme a digital dimension.
We built the PLAY or PARK app, an exciting loyalty game that gives customers the opportunity to win great monthly prizes each time they PLAY their points, or they can PARK their points and save them for another experience.