IRELAND

Play or Park App

Topaz

Topaz, a major fuel-supplier in the Irish market, built a loyalty card scheme with a difference by giving customers the option of saving points or playing for prizes.

Topaz

The results

  • 103,000 downloads of the new app in six months since launch.
  • PLAY or PARK users spend 30% more on fuel per-visit than non-users.
  • One of the most successful loyalty programmes in Europe today.
  • Winner at Digital Media Awards in “Best Retail Campaign” category 2015.

The challenge

To help Topaz connect with the Irish motorist in a very competitive petrol market, we needed to give their loyalty scheme a digital dimension.

The idea

We built the PLAY or PARK app, an exciting loyalty game that gives customers the opportunity to win great monthly prizes each time they PLAY their points, or they can PARK their points and save them for another experience.