IRELAND
Immedis New Branding

Immedis New Branding

Immedis

Immedis New Branding

The results

Nearly 18,000 visits to the site since it launched in November 2016

47% of traffic is returning

7% conversion rate on Free Payroll Analysis CTA

€2.5 million - Total value of live deals from the website – €2,519,000

700% increase in average deal size 

The challenge

Through a combination of careful research, planning and applying a strategy with conviction and intelligence, a newly branded Immedis site was built which is fully responsive with an easy-to-manage WordPres CMS and Advanced Custom fields, providing more control for the marketing team. The site also integrates with Hubspot. Technologies used include PHP, jQuery, SASS and Gulp has made a major impact on the market and is well placed for further growth and market expansion in the short and long term.

Research began with an external analysis of the competitive landscape and global payroll and tax market. This was presented in internal brand strategy workshops to clarify what the Immedis team wanted to be known for and where to position the business in the global market. Following on from this, extensive qualitative interviews with clients and prospects were conducted to develop a Brand DNA, proposition and creative brief.

The idea

Research began with an external analysis of the competitive landscape and global payroll and tax market. This was presented in internal brand strategy workshops to clarify what the Immedis team wanted to be known for and where to position the business in the global market. Following on from this, extensive qualitative interviews with clients and prospects were conducted to develop a Brand DNA, proposition and creative brief.