IRELAND

Cheep Purr Campaign

Energia

Brand energy fuels online conversions.                                       

As a relative newcomer to Ireland’s super-competitive energy market, Energia combined a fun personality with a great offer to sign up thousands of new customers online.

Energia

The results

60% increase in sales.
Nearly 60,000 clicks-through to the site.
31 Million display impressions.
Energia’s most successful campaign ever.

The challenge

To build on a vibrant TV campaign, we needed to harness this energy and seamlessly move the conversation online – before converting online visitors to new customers for Energia.

The idea

Engage online, and sign up We took up the story where the TV campaign left off. Driving sales online is all about engaging with the right people at the right time. And we did just that by using rich media ads to deliver Energia’s core message to a carefully targeted audience. A second phase applied direct-response ads to push engaged consumers on to their site.