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who we are

Founded in 2003, Isobar has since become the world’s most global digital agency powered by nearly 3,000 people across 37 markets.

We create long-term, rewarding relationships between brands and consumers, and are committed to ideas without limits, borderless thinking and experiences that translate across markets. Our worldwide reach means that we can bring fulfilling experiences to our clients and their customers—wherever they want to lead in the world.

63 Offices
3000 Professionals
Dentsu Aegis Network
37 Markets
12 Cannes Lions in the last three years
Ideas without limits
13 Agency of the Year titles
Dentsu Aegis Network
37 Markets
Dentsu Aegis Network
Ideas without limits
13 Agency of the Year titles

We are a full-service agency known for tackling the largest, most complex problems in the digital space across multiple channels. The range of experiences we create cover major marketing campaigns to enterprise solutions on web and mobile platforms. What we are not known for is pretty compelling too. That’s because some of our projects are behind a firewall—closely guarded new product launches, transformational business strategies or government projects.

Our clients Bloomberg Sports and HBO have been named on the 10 Most Innovative Companies list by Fast Company in consecutive years. We proudly work with adidas, Avis, Danone, Coca-Cola, Fiat, Foot Locker, Google, General Motors, HBO, Kellogg’s, Lego, Royal Caribbean and Sony. We have won over 300 major awards, including 12 Cannes Lions and 27 Agency of the Year titles, in the last three years. Isobar is part of the Dentsu Aegis Network.

Ideas without limits
13 Agency of the Year titles

what we do

  • Strategy

    Strategy

    We create strategies that transform business processes and disrupt industries

    Business planning:

    competitive & industry analysis, business cases, maturity models, roadmaps

    Strategies:

    brand, interactive, multi-channel, social, content

    "Post-digital agencies align research, brand, and execution resources (see: Isobar) that can define the customer, create the content, and deliver the message in digital and traditional formats, rather than simply create the digital add-on according to what the agency of record has defined." David Cooperstein, Forrester, Forbes
  • Campaigns

    Campaigns

    We create, measure and optimize digitally-focused campaigns

    Creative:

    advertising, visual design, content creation, studio production

    Optimization:

    analytics, monitoring, SEO, MVT, media ROI analysis

    Communications Planning:

    insights, campaign ideation, communications planning

    "If you look at the stats sheet, the [adidas #the return] campaign has been something of a slam dunk for the brand." Christopher Heine, Adweek
  • Experiences

    Experiences

    We design experiences that are both easy to use and a joy to use

    Research:

    competitive, segmentation, persona development, heuristics

    Requirements and specifications:

    content analysis and specs, functional requirements, functional specifications

    User experience design:

    information architecture, taxonomy and meta data, interaction design, mobile, visual design, motion graphics

    "After creating a set of personas for an auto rental company, agency Isobar determined each persona’s key goals…Through this exercise, the agency was able to identify the capabilities and touchpoints that the company needed to offer as well as opportunities for the firm to delight its target customers." Jonathan Browne, Forrester "The State of The Art of Personas"
  • Platforms

    Platforms

    We design and build flexible and scalable technology solutions

    Platforms:

    content management, search, portals, mobile, front-end technology, internet-enabled devices/wearables, social apps, web services, security, big data, hosting

    The common wisdom is that necessity is the mother of innovation. But the most innovative products and services can be those that consumers never knew they wanted, like enabling people to take a photograph with the bat of an eyelash. Mike DiGiovanni, technologist at digital agency Isobar, did exactly that when he built the aptly-named Google Glass app Winky. John McDermott, Ad Age "Creativity 50"
  • Products

    Products

    We invent digital products that generate new revenue streams

    Business planning:

    competitive & industry analysis, business cases, maturity models, roadmaps

    Strategies:

    brand, interactive, multi-channel, social, content

    "Post-digital agencies align research, brand, and execution resources (see: Isobar) that can define the customer, create the content, and deliver the message in digital and traditional formats, rather than simply create the digital add-on according to what the agency of record has defined." David Cooperstein, Forrester, Forbes

    Business planning:

    competitive & industry analysis, business cases, maturity models, roadmaps

    Strategies:

    brand, interactive, multi-channel, social, content

    "Post-digital agencies align research, brand, and execution resources (see: Isobar) that can define the customer, create the content, and deliver the message in digital and traditional formats, rather than simply create the digital add-on according to what the agency of record has defined." David Cooperstein, Forrester, Forbes

    Creative:

    advertising, visual design, content creation, studio production

    Optimization:

    analytics, monitoring, SEO, MVT, media ROI analysis

    Communications Planning:

    insights, campaign ideation, communications planning

    "If you look at the stats sheet, the [adidas #the return] campaign has been something of a slam dunk for the brand." Christopher Heine, Adweek

    Research:

    competitive, segmentation, persona development, heuristics

    Requirements and specifications:

    content analysis and specs, functional requirements, functional specifications

    User experience design:

    information architecture, taxonomy and meta data, interaction design, mobile, visual design, motion graphics

    "After creating a set of personas for an auto rental company, agency Isobar determined each persona’s key goals…Through this exercise, the agency was able to identify the capabilities and touchpoints that the company needed to offer as well as opportunities for the firm to delight its target customers." Jonathan Browne, Forrester "The State of The Art of Personas"

    Platforms:

    content management, search, portals, mobile, front-end technology, internet-enabled devices/wearables, social apps, web services, security, big data, hosting

    The common wisdom is that necessity is the mother of innovation. But the most innovative products and services can be those that consumers never knew they wanted, like enabling people to take a photograph with the bat of an eyelash. Mike DiGiovanni, technologist at digital agency Isobar, did exactly that when he built the aptly-named Google Glass app Winky. John McDermott, Ad Age "Creativity 50"

    Business planning:

    competitive & industry analysis, business cases, maturity models, roadmaps

    Strategies:

    brand, interactive, multi-channel, social, content

    "Post-digital agencies align research, brand, and execution resources (see: Isobar) that can define the customer, create the content, and deliver the message in digital and traditional formats, rather than simply create the digital add-on according to what the agency of record has defined." David Cooperstein, Forrester, Forbes

management

  • Jim Cassidy

    Managing Director

    Embracing change to deliver innovation and leadership

    Jim co-founded the company (then called Lucidity) back in 2003. During this time he has guided the company through many different focuses, as technology changes influenced our clients businesses. Jim’s no nonsense approach to business has given clients a refreshing insight into the technical side of digital marketing. Working in true partnership with clients, Jim has developed a number of long term relationships, positioning the agency as a pivotal cog in their businesses. Under his leadership the company has grown from an infrastructure and technology company to one of Irelands’ leading full service digital agencies. As a lecturer in eCommerce, Jim is passionate about giving Irish businesses a platform to operate on a global scale.

  • Amy Matthews

    Client Services Director

    Surpassing client expectations

    A graduate in Honours Marketing from Plymouth University, Amy has worked at agencies in London and now Dublin. Leading many award winning campaigns for a range of clients, she is a true force within the industry. With over 11 years of experience, Amy understands the full potential of the digital space advising clients in the creation of full marketing strategies as well as having an unparalleled focus on their results. She is absorbed in helping brands understand their consumers and how they interact with technology, driving not only best in class user experience and marketing communications, but ultimately positive effects on her clients businesses. At Isobar Dublin Amy works with clients including: eircom, FBD, HSE and Smirnoff.

  • Kevin Hanrahan

    Creative Director

    As Isobar’s Irish Creative Director, Kevin is responsible for the entire agency creative output and vision.

    Kevin is an award winning digital creative with experience working across a wide range of Irish and international brands. During his career he has worked with amongst others, Guinness, McDonalds, AIB, Irish Times, Jameson Whiskey, Eircom, O2, Three, Sony Playstation and Vodafone. Kevin is a true digital native with an M.Sc in Multimedia Systems from Trinity College and almost 10 years digital agency experience. He is an expert in creative conceptualisation, social marketing, branding and multi-platform digital design.

  • Jean Lin

    Global CEO Isobar

    Always in pursuit of delivering ideas and innovation without limits

    Jean began her digital journey by establishing Isobar’s first Greater China office (then called wwwins Consulting) in 1999. As CEO for Isobar Asia Pacific and Global Chief Strategy Officer, she is a recognized industry leader who excels at driving innovation, accelerating business growth and product excellence. Jean's strong business acumen and entrepreneurial spirit enable her to contribute to Isobar’s strategic coherency around the world. As a result she was named one of 30 “Women to Watch” by Advertising Age in 2009; ranked amongst Asia Pacific’s top female talent in 2010 and was most recently named one of the region’s Top 5 CEOs by Campaign Asia Pacific. Under her leadership, Isobar was awarded Digital Agency Network of the Year by Campaign Asia Pacific in 2011 and 2012.

recognition

clients