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who we are

Isobar is a global full-service digital agency, creatively solving critical, complex client challenges in the digital era. We conceive, design and build innovative experiences for the world’s largest organizations, and we enable brand commerce by connecting powerful brand narratives with commercial interactions. We relentlessly focus on delivering “Ideas without limits,” and take pride in helping clients transform business processes, disrupt industries and find new ways to connect with customers. With over 4,000 people in 70 offices across 44 markets worldwide, Isobar has built a borderless agency that tackles global assignments with local depth.

Isobar has won over 350 awards, including 18 Agency of the Year titles over the last three years and three Asia-Pacific Agency Network of the Year Awards over the past four years. Isobar is cited by Forrester Research as one of the 10 most significant innovation agencies and a Leader for creating digital experiences. Gartner has positioned us in the Leaders Quadrant among global digital marketing agencies, and RECMA rates Isobar as the top Consultancy agency in the digital space. Our clients include adidas, Coca-Cola, Royal Caribbean Cruises Ltd., Google, Enterprise Rent-A-Car, Kellogg’s and P&G. Isobar is part of the Dentsu Aegis Network.

what we do

  • Strategy

    Strategy

    We create strategies that transform business processes and disrupt industries

    Business planning:

    competitive & industry analysis, business cases, maturity models, roadmaps

    Strategies:

    brand, interactive, multi-channel, social, content

    "Post-digital agencies align research, brand, and execution resources (see: Isobar) that can define the customer, create the content, and deliver the message in digital and traditional formats, rather than simply create the digital add-on according to what the agency of record has defined." David Cooperstein, Forrester, Forbes
  • Campaigns

    Campaigns

    We create, measure and optimize digitally-focused campaigns

    Creative:

    advertising, visual design, content creation, studio production

    Optimization:

    analytics, monitoring, SEO, MVT, media ROI analysis

    Communications Planning:

    insights, campaign ideation, communications planning

    "If you look at the stats sheet, the [adidas #the return] campaign has been something of a slam dunk for the brand." Christopher Heine, Adweek
  • Experiences

    Experiences

    We design experiences that are both easy to use and a joy to use

    Research:

    competitive, segmentation, persona development, heuristics

    Requirements and specifications:

    content analysis and specs, functional requirements, functional specifications

    User experience design:

    information architecture, taxonomy and meta data, interaction design, mobile, visual design, motion graphics

    "After creating a set of personas for an auto rental company, agency Isobar determined each persona’s key goals…Through this exercise, the agency was able to identify the capabilities and touchpoints that the company needed to offer as well as opportunities for the firm to delight its target customers." Jonathan Browne, Forrester "The State of The Art of Personas"
  • Platforms

    Platforms

    We design and build flexible and scalable technology solutions

    Platforms:

    content management, search, portals, mobile, front-end technology, internet-enabled devices/wearables, social apps, web services, security, big data, hosting

    The common wisdom is that necessity is the mother of innovation. But the most innovative products and services can be those that consumers never knew they wanted, like enabling people to take a photograph with the bat of an eyelash. Mike DiGiovanni, technologist at digital agency Isobar, did exactly that when he built the aptly-named Google Glass app Winky. John McDermott, Ad Age "Creativity 50"
  • Products

    Products

    We invent digital products that generate new revenue streams

    Business planning:

    competitive & industry analysis, business cases, maturity models, roadmaps

    Strategies:

    brand, interactive, multi-channel, social, content

    "Post-digital agencies align research, brand, and execution resources (see: Isobar) that can define the customer, create the content, and deliver the message in digital and traditional formats, rather than simply create the digital add-on according to what the agency of record has defined." David Cooperstein, Forrester, Forbes

    Business planning:

    competitive & industry analysis, business cases, maturity models, roadmaps

    Strategies:

    brand, interactive, multi-channel, social, content

    "Post-digital agencies align research, brand, and execution resources (see: Isobar) that can define the customer, create the content, and deliver the message in digital and traditional formats, rather than simply create the digital add-on according to what the agency of record has defined." David Cooperstein, Forrester, Forbes

    Creative:

    advertising, visual design, content creation, studio production

    Optimization:

    analytics, monitoring, SEO, MVT, media ROI analysis

    Communications Planning:

    insights, campaign ideation, communications planning

    "If you look at the stats sheet, the [adidas #the return] campaign has been something of a slam dunk for the brand." Christopher Heine, Adweek

    Research:

    competitive, segmentation, persona development, heuristics

    Requirements and specifications:

    content analysis and specs, functional requirements, functional specifications

    User experience design:

    information architecture, taxonomy and meta data, interaction design, mobile, visual design, motion graphics

    "After creating a set of personas for an auto rental company, agency Isobar determined each persona’s key goals…Through this exercise, the agency was able to identify the capabilities and touchpoints that the company needed to offer as well as opportunities for the firm to delight its target customers." Jonathan Browne, Forrester "The State of The Art of Personas"

    Platforms:

    content management, search, portals, mobile, front-end technology, internet-enabled devices/wearables, social apps, web services, security, big data, hosting

    The common wisdom is that necessity is the mother of innovation. But the most innovative products and services can be those that consumers never knew they wanted, like enabling people to take a photograph with the bat of an eyelash. Mike DiGiovanni, technologist at digital agency Isobar, did exactly that when he built the aptly-named Google Glass app Winky. John McDermott, Ad Age "Creativity 50"

    Business planning:

    competitive & industry analysis, business cases, maturity models, roadmaps

    Strategies:

    brand, interactive, multi-channel, social, content

    "Post-digital agencies align research, brand, and execution resources (see: Isobar) that can define the customer, create the content, and deliver the message in digital and traditional formats, rather than simply create the digital add-on according to what the agency of record has defined." David Cooperstein, Forrester, Forbes

management

  • Ed Ling

    Managing Director

    As Isobar’s Ireland Managing Director, Ed is responsible for the entire agency output and vision

    With over 20 years experience, Ed has worked with some of the Worlds biggest brands; included P&G, Michelin, Activision, CHANEL, Paramount, Visa, Colgate, BA and Marriott, helping them devise and execute innovative strategies.

    Ed joined Isobar from Publicis Groupe owned DigitasLBi, where he was UK and International Chief Media Officer, tasked with driving the agency’s media offering across its global footprint.

    Prior to this he was Managing Director at MEC International, Founding Partner of AnalogFolk and the first employee of i-level (the UK leading digital agency from 1998 - 2008).

    Ed was voted the ‘Number One Digital Planner’ and one of the Top 10 Digital Talent by Campaign Magazine. He has also been Vice-Chair of the IPA Digital Group, a member of the IPA Value for Advertising Group and Strategy Group, and a member of Google Global Agency Leadership Council.

  • Amy Matthews

    Client Services Director

    Surpassing client expectations

    A graduate in Honours Marketing from Plymouth University, Amy has worked at agencies in London and now Dublin. Leading many award winning campaigns for a range of clients, she is a true force within the industry. With over 11 years of experience, Amy understands the full potential of the digital space advising clients in the creation of full marketing strategies as well as having an unparalleled focus on their results. She is absorbed in helping brands understand their consumers and how they interact with technology, driving not only best in class user experience and marketing communications, but ultimately positive effects on her clients businesses. At Isobar Dublin Amy works with clients including: eircom, FBD, HSE and Smirnoff.

  • Niki Meredith

    Head of Technology

    Embracing technology to engage audiences, simplify interactions and drive innovation for our clients.

    Niki has more than 10 years’ experience in the agency world. With a BSc in Multimedia Programming he first joined Lucidity Digital as a web developer.

    Through the years and with the acquisition from Dentsu Aegis Network he has actively led and worked closely with some of our largest clients, delivering large scale web and mobile applications.

    Niki, along with our Creative Director Anthony, leads Isobar Ireland’s NowLab innovation team, working on new emerging technologies and identifying futures trends.

  • Anthony O'Rourke

    Creative Director

    Leading in ideation, technology, user experience and innovation to deliver business results.

    Anthony has over 9 years experience in the agency world. With a PGDip in creative digital media.

    As an award winning Art Director Anthony has worked with many global and local brands delivering innovative and creative campaigns.

    Anthony, along with Niki our Head of Technology, leads Ireland’s NowLab innovation team, working on new emerging technologies, pushing the boundaries of existing technology and identifying future trends.

  • Guy Fagan

    Business Director

    Passionate about creating great digital experiences

    Guy has over 15 years of experience in the digital arena. Guy is relentless about embracing new technologies to deliver client marketing and business objectives. His career to date has spanned startups, leadership and commercial roles. He founded Easireg in 1999, one of Ireland's first domain name and hosting providers. Lucidity Digital was his next venture which over a 10 year period he help grow from a start up to one of Ireland’s leading digital agencies.

  • Jean Lin

    Global CEO Isobar

    Always in pursuit of delivering ideas and innovation without limits

    Jean began her digital journey by establishing Isobar’s first Greater China office (then called wwwins Consulting) in 1999. As CEO for Isobar Asia Pacific and Global Chief Strategy Officer, she is a recognized industry leader who excels at driving innovation, accelerating business growth and product excellence. Jean's strong business acumen and entrepreneurial spirit enable her to contribute to Isobar’s strategic coherency around the world. As a result she was named one of 30 “Women to Watch” by Advertising Age in 2009; ranked amongst Asia Pacific’s top female talent in 2010 and was most recently named one of the region’s Top 5 CEOs by Campaign Asia Pacific. Under her leadership, Isobar was awarded Digital Agency Network of the Year by Campaign Asia Pacific in 2011 and 2012.

recognition

  • 4000

    people globally
  • 70

    offices in 44 markets
  • 1st

    innovation Cannes Lions Award for Latin America in 2014
  • 350+

    Awards in the past three years
  • 2012 & 2013

    Campaign’s Most Awarded Digital Agency network APAC

clients