Isobar Indonesia was awarded Digital Agency of the Year 2015 by Mix Magazine Marcomm beating some formidable competitors in the digital industry such as Berakar Komunikasi, Mirum Indonesia (XM Gravity), and Y & R (VML Qais).
In the response to this award, Linda Mutiara, as Brand COO of Isobar Indonesia revealed that the major advantage of Isobar was in the power of analytics/data. "Through this digital service, we’ve provided value and best services to our clients and have been able to answer the needs of clients with concrete results," she said. In presenting its service to a client, Isobar always avoids a price war in its business strategy.
MIX Marketing Communications Magazine as the organizer is one of the most prestigious media outlets in Indonesia. This award is given based on a survey of 315 marketers and people in the clients company's corporate communications from various positions (i.e., manager, senior manager, general manager, vice president, director, and up to the president director).
Survey respondents came from various industries, amongst others: consumer goods, financial services, pharmaceuticals, retail, telecommunications, food and beverages, automotive, property, fashion and hospitality, including brands from the Top 20 Advertisers – Nielsen version.