Started her career as an ATL copywriter on September 2007 and being recognized as a runner up on Daun Muda Awards Citra Pariwara several months later, she finally realized her passion in creative industry. Along the journey, she learned a lot about teamwork and how to craft great campaign ideas for various brands such as Gudang Garam, CIMB Niaga, Guinness, Telkomsel, etc. After became freelancer for several years, she found new excitement in digital advertising when joined Isobar Indonesia. She believes that digital technology plays big role in supporting brand communication to the consumers nowadays. As an idea composer, that’s her task to orchestrate interactive brand campaign through digital and make it relevant to the target audiences.