Cheppy started his career as a journalist at The Automotive Tabloid, Kompas Gramedia Group in 2011. His ability to carry out research and collect data to be use as writing materials made him confident to continue his career in the advertising industry as a copywriter at Asia Communication. 1 year later, He joined Isobar Indonesia. At Isobar, he believed to create the content of some major clients such as AIA Insurance, Ambi Pur, Nestle, Gudang Garam, Otsuka, and World Kitchen Indonesia. He believes that Content is the King that can hijack target audience’s attention. And one thing that he beileves is a good content will come from a strong research about trends and desires of the target audience.