Adinda Pawitra

Associate Planning Director

The Strategic Thinker


Dinda joined Isobar Indonesia in end of 2012 where she first oversaw Digital Media Department, managing high profile clients including Philip Morris & HM Sampoerna. Succeed to focus on metrics quality and growth through series of experiments, she believes that successful ideas always come from meaningful data & insights. Driven by high curiousity & aim for constant improvement, she became Head of Strategic Planning, crafting insights from relevant audience behaviors to strong strategic directions, which will lead to her next goal: becoming a growth hacker.

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