Aside from the well-publicized cases, people in Hungary don’t talk about everyday child abuse - even though 15,000 children suffer violent abuse each year. Slaps are considered natural, and half of the children believe that getting slapped is not abuse.
How-to videos are popular among kids. Sharing their skills in vlogs is natural to them – just like abuse. To raise awareness in a provocative way, we shot how-to tutorials with 3 child actors, in which they show off tips in how to deal with abuse. We uploaded them with titles that match typical how-to contents: DIY tips, styling videos and life-hacks.