The main message was, “From now on you can order with mobile from Tesco’s”. We had to dramatize this in a film and make it enjoyable and shareable.
In the film, we demonstrated that the application turns your smartphone into a mini Tesco store. We imagined what a breakfast situation would look like if you could immediately purchase everything from your smartphone. We also integrated OOH media to complement the commercial, by using the outdoor surfaces to dramatize the “World’s smallest Tesco” concept. We even transformed of the citylight-boxes into a “real” mini Tesco.