Switch off! – The Dinner Test
The video was one of the most shared items (24 000+ shares) on the Hungarian internet around 13-14 February. With 2 million+ views in just 3 days it was the most watched video in Hungary on Valentine’s Day.
When you spend quality time together, your smartphones can become non-stop distractions
Being continuously aware of irrelevant news and bothered by notifications can ruin the moment.
Hungarian Telekom’s Valentine’s Day video wanted to draw people’s attention to the responsible usage of smpartphones: „Your mobile bridges the distance if you are far, but keeps you apart when you are close.”
It is always interesting when we show a usual thing in a new perspective
It would be as if we saw it for the first time. We created a prank video with candid cameras. We spotted couples using their mobiles while having a romantic dinner in a restaurant, and we asked the waiter to continuously disturb them with strange, irrelevant notification messages. The waiter otherwise did not do anything else, just acted like an average mobile phone we are used to accept.