HUNGARY
Switch off! – The Dinner Test

Switch off! – The Dinner Test

Magyar Telekom

Our Valentine’s Day prank video for Hungarian Telekom has reached more than 70% of the Hungarian Facebook users in just 3 days.

The results

The video was one of the most shared items (24 000+ shares) on the Hungarian internet around 13-14 February. With 2 million+ views in just 3 days it was the most watched video in Hungary on Valentine’s Day.

The challenge

When you spend quality time together, your smartphones can become non-stop distractions

Being continuously aware of irrelevant news and bothered by notifications can ruin the moment.

Hungarian Telekom’s Valentine’s Day video wanted to draw people’s attention to the responsible usage of smpartphones: „Your mobile bridges the distance if you are far, but keeps you apart when you are close.”

The idea

It is always interesting when we show a usual thing in a new perspective

It would be as if we saw it for the first time. We created a prank video with candid cameras. We spotted couples using their mobiles while having a romantic dinner in a restaurant, and we asked the waiter to continuously disturb them with strange, irrelevant notification messages. The waiter otherwise did not do anything else, just acted like an average mobile phone we are used to accept.