Being continuously aware of irrelevant news and bothered by notifications can ruin the moment.
Hungarian Telekom’s Valentine’s Day video wanted to draw people’s attention to the responsible usage of smpartphones: „Your mobile bridges the distance if you are far, but keeps you apart when you are close.”
It would be as if we saw it for the first time. We created a prank video with candid cameras. We spotted couples using their mobiles while having a romantic dinner in a restaurant, and we asked the waiter to continuously disturb them with strange, irrelevant notification messages. The waiter otherwise did not do anything else, just acted like an average mobile phone we are used to accept.