HUNGARY

The power of sharing

Hungarian Telekom

To show the true meaning of sharing, we took the most shared food post in Hungary, and shared it as many times in real life as it was shared online.

Hungarian Telekom

The results

102,000 people experienced sharing together at a real-life event.

The challenge

The word "sharing" became overused...

... And it is a problem for Telekom. Their slogan, "Life is for sharing" now only stands for pushing a button in people’s minds. We wanted to change that.

The idea

Let’s share a post in real life

102,000 people shared Monika Barna Pap’s coconut cake online. We baked 102,000 pieces of the cake, and shared it with people on the streets of Budapest.