HUNGARY

The poster you can conduct

Telekom

We made a digital poster that’s an interactive mobile game in which people can conduct the Budapest Festival Orchestra.

Telekom

The results

All of the orchestra's concerts were sold out.

The challenge

Less and less young people attend classical music concerts.

Hungary has a great music history which is an important part of our culture. Younger audiences, however, are not attracted to our musical heritage.

The idea

Let’s attract them with the tool they use the most.

We created a digital poster, which could be interacted with using a smartphone. On the poster, the Budapest Festival Orchestra played a piece of music, and reacted in tempo to the way users conducted the orchestra using their smartphones. If users conducted fast, the musicians played fast. If they conducted slow, the musicians reacted by playing slower. Players then got a discount to the orchestra’s next concert.