Stayin’ alive - or is the consumer/user experience still alive?
Bálint Nagy explained in an article a few days ago how marketing professionals deteriorated the phrase “experience”. His writing ignited a serious debate – including Csaba Kötcsei’s distinctive reaction. Csaba’s opinion on consumer experience is reflected not only in this publication but also in the way our agency operates. Isobar Budapest is committed to experience development, and a dedicated team works on providing highly integrated and complex brand experience for consumers.