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We have been inspired by the neurowear technology

Did you know that the ear flap of a cat is moved by 62 different muscles? In addition to creative development and production, Isobar Budapest and its Japanese colleagues are also working towards the extensive use of neurowear technology for communication purposes. At his latest visit, George Sugitomo, creative director at Dentsu Japan, introduced the so-called Necomimi – that is “cat ear”, and revealed its technical background in the film below.

Watch and purr:


Isobar Budapest


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