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Finding and Keeping Talent is One of the Biggest Challenges Brands Face in 2017

This is the third part of a three-piece interview series with Service Design Consultant Tamás Turi who talks about his work at Isobar Budapest covering topics such as service design basics, “business - love - design” initiative, as well as challenges brands have to face in 2017.

Q. WHAT DO YOU SEE AS THE BIGGEST BUSINESS CHALLENGE FACING BRANDS IN 2017?

A. I believe that one of the biggest challenges of 2017 is finding and keeping the right workforce due to the labour shortage.

Q. WHERE IS THERE A LABOUR SHORTAGE AND WHY?

A. According to a 2016 talent shortage survey by Manpower Group 40% of global employers report talent shortages. In the EMEA region this is 36% which is the highest since 2006. The top three reasons why it is hard to fill positions are the lack of available applicants, lack of hard skills and the lack of experience. It clearly shows that the companies will face competition and they must do even more to keep their employees satisfied and loyal.

Q. WHAT IS ISOBAR BUDAPEST DOING TO HELP SOLVE THE ISSUE?

A. Isobar Budapest helps clients to discover their candidates’ and employees’ perceptions and needs. This is a must have first step in employer branding. This step helps the employers to see their communication gap and we also have a few methods to help them reach a perfect “promise-delivery” ratio.

We are sure that with our creative problem solving capability, along with the service design methodology and the wide range of competences found within our network, Isobar is able to keep bringing solutions to the problems of the future.

Although, in consultancy we are subject to this burden as well. To be able to find and keep those who can deliver these creative and innovative solutions can be an issue. It is very difficult to find talents with these competencies with that kind of thinking and with the ability to master this approach. Besides that, these candidates demand a heavy compensation package. However, every cloud has a silver lining - our applicants can expect something exciting and challenging every day working at Isobar.

Tamás Turi (27) Consultant @ Isobar Budapest. He is working on major clients like Deutsche Telekom, Magyar Telekom, Microsoft and MOL. An enthusiast Service Designer who is passionate in understanding the customer and user needs to generate groundbreaking solutions. He is a zealous outdoorsman, in his free time you can find him out in the wild.

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Missed the previous parts of this article series? Catch up here:
Service Design 101 – What Is It? Why Is It Important?
Evangelize Your Methods Through Meet-Ups

19/04/2017

Budapest

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  • service design
  • design thinking
  • isobar
  • isobarbudapest
  • isobarcommunication
  • consulting
  • consultancy
  • talent

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