Success at the Digital pitch of Burger King
Burger King’s marketing team surprised the agency with a couple of OREO Shakes in their Kacsa street based office as a kind way to share the positive results.
They introduced the pitch of 3 briefs to the invited agencies, like HPS, Ten Media, Global Plaza, Friendly and Isobar in the beginning of May.2 out of 3 full campaign briefs were for Burger King, while one was for Bellozzo Italian restaurant.
The full pitch material has been created in cooperation between Isobar Budapest and Viseum, which is DAN’s other agency, and who is constantly working with Burger King in 9 European countries. The benefit of this coop was that the ideas were made completely in line with the media strategy.
After the presentation the client highlighted the well-tailored brand commerce methodology, and the effective knowledge exchange between the two agencies.
The realization of the first brief is on the way, which is the starting point of the cooperation.