HUNGARY

Renáta Varga

Head of Business Unit, Consulting

Renáta Varga
Shaping experiences - Shaping beliefs - Shaping experiences

Renáta has a rich academic background including qualifications as BA of Arts, Economist, Supervisor and Organizational Developer. Her professional experience is equally diverse and impressive: 20 years at DDB with 15 years of strategy development for brands like McDonald’s, Volkswagen, Sió or Jägermeister, and 2 years at Isobar on strategies of global brands like T-Systems, Telekom, Deutsche Telekom, and Burger King.

Renáta strongly believes that everyday interactions shape customers’ perceptions of a brand as powerfully as any kind of brand communication. In her Head of Consulting role she really can practice what she preaches: she and her team of strategic planning, brand experience design, business design, and service design professionals are here to design the ultimate brand experience in which what a brand does is in harmony with what it says.