Presenting hospitality in a new light
From bolstering the hotel’s digital strategies to revamping individual property websites, Isobar successfully created a stronger brand presence to help the Rosewood Hotel Group engage with their uber-luxury clientele.
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Create a stronger brand presence in the digital arena
Delivering unique digital experiences for its ultra-luxury clientele, we worked across the entire digital spectrum to present 20 brand new individual property websites in multiple languages.
Taking users to a diversified digital journey with informative content
Blending sensational digital interaction with colorful local stories, Isobar crafted an interactive journey for every viewer through the revamped Rosewood websites. The newly-created content in “A Sense of Place” vividly presents the matchless spirit of each location, promising a unique adventure for all passionate travellers.
Visit The Rosewood Hotels & Resorts website
A Visionary Move – Isobar has crafted a responsive website which enables digital interaction regardless of device, taking clientele on a unforgettable experience.
The debut of the “quattro” experience
Only car enthusiasts understand the meaning of “quattro” – but Isobar changed that. Our interactive digital campaign successfully engaged non-drivers to experience the power of quattro.
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Get non-drivers to appreciate the power of quattro.
The Audi quattro technology is the reason why Audi has achieved countless motorsport successes. Today, the quattro plays a critical role in the full Audi experience - but is only appreciated by those who have an interest in the latest car innovations and not by the general public.
Introduce a never-seen-before driving experience
We designed a campaign to bridge the gap between car enthusiasts and the general public. By identifying three exciting driving routes that demonstrated three key benefits of the Audi quattro, we created interest in non-car enthusiasts. Keen Opinion Leaders (KOLs) were invited to experience first-hand the power of quattro while consumers were invited to share their favourite routes on various social media platforms.
engaged fans including car enthusiasts and non-drivers.
Blending music with the brand in a new digital way
We didn’t just give an exciting concert – we created an unconventional multi-channel campaign that allowed thousands of fans to interact with talented artists and experience the Hennessy story.
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Take the concert experience to a whole new level
Each year, Hennessy invites world-renowned artists to perform at the Hennessy Artistry concert – one of the most anticipated events in Hong Kong. This year, we wanted things to be different. With the objective to create uncontainable buzz, we created a campaign that allowed fans to interact with the brand and feel like they were a part of the concert through exciting digital ways.
Get fans to interact with the brand via a multi-channel campaign
Our campaign was split into two phases: During Own Your Spot (phase 1), instead of asking fans to line up, we encouraged them to team up and reserve tickets by participating in a simple 5-step Facebook campaign. In Your Hennessy Moment (phase 2), we challenged fans to collectively reach a goal of 5000 shared photos, which would be projected on the screen. By mixing user generated content with the show through various digital interactive installations, even those who were not at the concert were able to interact.
photos shared in just two hours. Accumulated over 16,000 likes.
Walking hand-in-hand through a digital journey since 2004
Isobar’s story with The Peninsula Hotels is a true transformation through digitization. Crafting a seamless brand experience with a sophisticated global booking engine, our partnership displayed prominent results in three months. Blended with a social and advertising campaign, The Peninsula Hotels achieved incredible exposure and results in only 24 hours.
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Redefine hospitality through digitization
The Peninsula Hotels in Hong Kong is one of the world’s leading hotels – it has been an iconic Asian landmark for the past 85 years. To keep pace with the rapidly changing digital world, the Peninsula needed to undertake a new journey across all of their digital platforms.
Integrate online booking with users’ experience
Isobar developed a rich, flexible and maintainable content management system (CMS) to satisfy search engine optimization (SEO) and marketing needs. Melding a unified brand experience with a sophisticated global booking engine, the website successfully leveraged local concierge knowledge to create a rich experience that is more than ‘just a hotel’.
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A unified brand experience that paid itself off in 3 months and winner of Communicator, Adrian, Davey and Horizon Interactive digital awards.
Living and loving the Emirates brand
Working together since 2001, Isobar Hong Kong has created user-centric, branded experiences for the businesses within the Emirates Group. From usability testing on the airline’s booking engine, to the development of over 20 websites covering a wide range of businesses, from cargo to hotels. The Isobar team have lived and breathed the Emirates brand for over a decade…and loved every minute of it!
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