We are looking for a passionate Chinese digital copywriter or social editor depending on level of experience, to help spearhead how we share content and engage with our audience across a variety of digital platforms. The role will play a key part in growing client’s audience and maximizing social reach and engagement across our millions of existing fans.
- Strong command of traditional Chinese in speech and writing, to communicate concepts and universal insights;
- Researches and engages with current strategies that aim to maximize comprehension; fearlessly shares values and references with the broader team;
- Plan and write unique and compelling digital / social content across variety of digital platforms, including social, with a strong focus on driving traffic and conversion, growing qualified audience, and boosting engagement.
- Create, test and analyze social media strategy across platforms.
- Clearly identify growth and engagement goals for each platform; create, develop, execute and analyze testing programs; and report to the team on a regular basis about what is working and recent test results.
- Plan and manage a dynamic and engaging social calendar of events, content promotions or contests to drive user contributions with community and social media managers.
- Track competitive landscape to identify trends and opportunities within the space.
- Minimum 2years of digital / social experience, preferably with digital agency or in a fast-paced newsroom setting.
- Proven experience in writing for campaigns and always on content (digital and social) ; and developing and testing social strategies including hashtags, influencers, time/day and other optimizing tactics.
- Demonstrated track record of growing and engaging audience through social networks.
- Exceptional knowledge of and passion for established and emerging social platforms, trends, and practices.
- Solid understanding of the brands’ mission, voice, and audience.
- Extremely sharp writing and grammar skills, and sound editorial judgment.
- Ability to work collaboratively as well as autonomously.
We offer 5 days' work and attractive compensation package to suitable candidates. Interested parties, please send your full resume including your present & expected salary to email@example.com.
Please note that only short-listed applicants will be notified. All information provided will be treated in strictly confidential and used solely for recruitment purpose.