HONG KONG

Digital Copywriter / Social Editor (Chinese)

Hong Kong

We are looking for a passionate Chinese digital copywriter or social editor depending on level of experience, to help spearhead how we share content and engage with our audience across a variety of digital platforms.  The role will play a key part in growing client’s audience and maximizing social reach and engagement across our millions of existing fans.

Responsibilities:
  • Strong command of traditional Chinese in speech and writing, to communicate concepts and universal insights;
  • Researches and engages with current strategies that aim to maximize comprehension; fearlessly shares values and references with the broader team;
  • Plan and write unique and compelling digital / social content across variety of digital platforms, including social, with a strong focus on driving traffic and conversion, growing qualified audience, and boosting engagement.
  • Create, test and analyze social media strategy across platforms.
  • Clearly identify growth and engagement goals for each platform; create, develop, execute and analyze testing programs; and report to the team on a regular basis about what is working and recent test results.
  • Plan and manage a dynamic and engaging social calendar of events, content promotions or contests to drive user contributions with community and social media managers.
  • Track competitive landscape to identify trends and opportunities within the space.
Requirements:
  • Minimum 2years of digital / social experience, preferably with digital agency or in a fast-paced newsroom setting.
  • Proven experience in writing for campaigns and always on content (digital and social) ; and developing and testing social strategies including hashtags, influencers, time/day and other optimizing tactics.
  • Demonstrated track record of growing and engaging audience through social networks.
  • Exceptional knowledge of and passion for established and emerging social platforms, trends, and practices.
  • Solid understanding of the brands’ mission, voice, and audience.
  • Extremely sharp writing and grammar skills, and sound editorial judgment.
  • Ability to work collaboratively as well as autonomously.


We offer 5 days' work and attractive compensation package to suitable candidates. Interested parties, please send your full resume including your present & expected salary to hr.hk@isobar.com.

Please note that only short-listed applicants will be notified. All information provided will be treated in strictly confidential and used solely for recruitment purpose.


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