HONG KONG
Reinventing UNIQLO Jeans

Reinventing UNIQLO Jeans

Uniqlo Hong Kong

To celebrate UNIQLO’s 10th Anniversary in Hong Kong, the brand wanted to reshape their customers’ perception of UNIQLO jeans, as well as express their gratitude towards their Hong Kong fans.

The results

A creative digital engagement launched along with KOL endorsement, DIY workshop and jeans giveaway program.

The idea

A robust KOL endorsement plan contributed to higher engagement and boosted up brand’s social following

Creative stop motion videos cross-selling other fall items drove significant interest on social media channels.