HONG KONG
Arrive Hydrated

Arrive Hydrated

La Mer

La Mer understands a journey is as important as the destination. Skin hydration can be achieved by following La Mer’s travel regimen introduced in the Arrive Hydrated website.

The results

Gold Award of Excellence, 21st Communicator Awards

The idea

Stay hydrated and radiant with La Mer, from departure to arrival.

Targeting frequent travelers, the website is a comprehensive introduction to the range of travel essentials that make up La Mer’s Before Boarding and En Route skincare rituals.

Jet setters’ tips and user-generated content with #ArriveHydrated are featured on a gallery wall.

Potential customers are invited to create their own Wish List to drive purchase at Duty Free Stores.