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Senior UX designer solves traffic headache in Fast Co

In a contributed piece in Fast Co Exist, Karthik Narayan, a senior experience designer at Isobar U.S, has a potential solution to lengthy traffic jams: on-demand public buses that pick you up wherever you are and drop you off wherever you need to go.

She explains "Traffic is a problem in any major city, but the gigantic traffic jams found in the growing cities of India and China would bring even New Yorkers to their knees. The answer is better public transportation - but how do you convince people to take the bus when their car, the new symbol of the middle class, takes them directly from home to their location?" 

Read her full piece on Fast company here 




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