Her Focus is on delivering creative excellence, talent management and positive business transformations for brands including Estee Lauder, Audi, Marriott, Huawei and Uniqlo.
Nicoletta has a genuine passion for art-direction and creating compelling customer experiences that make people stop in their tracks. She is naturally curious and always on the look-out to solve problems.
Prior to Isobar Nicoletta served as group creative director at Publicis Hong Kong for the agency's global clients: Cadillac, Marriott and UBS. For Cadillac Nicoletta oversaw the global market brand roll-out of the new “Dare Greatly" positioning. She was instrumental in creating integrated campaigns for Nestlé and Axa and Cartier.
Before Publicis Nicoletta worked as digital creative director at OgilvyOne in HK, leading the strategic creative input and generating ideas for on and off-line campaigns. Her work for clients such as Pizza Hut, Faber Castell and Shangri La has been awarded and short-listed in major industry award shows such as Cannes, Art Directors Club, D&AD, Clio, Kamfan, Spikes Asia and more. Nicoletta is a regular judge on the international creative awards scene.