700 unique experiences offered and a total of 29.375 calls made for the Heineken City Ride in 3 weeks.
Make people leave their comfort zone & offer them a trully worldly experience
How can we make people actually take the City Ride and spend 1-2 hours to a branded activity? And how special can this activity actually be?
The power of synergies
Thanks to our collaboration with the most popular taxi hailing app in Greece, people could hail one of the 5 Heineken cars instead of their regular taxi. The best city secrets content creator curated the special experiences for our passengers in 50+ different venues around Athens.