GREECE

City Ride

Heineken

Bringing Heineken’s “open your city” campaign to life, we offered Athenians the opportunity to step out their ordinary path and live a unique and custom experience somewhere around Athens.

Heineken

  • Heineken "City Ride"

The results

700 unique experiences offered and a total of 29.375 calls made for the Heineken City Ride in 3 weeks.

The challenge

Make people leave their comfort zone & offer them a trully worldly experience

How can we make people actually take the City Ride and spend 1-2 hours to a branded activity? And how special can this activity actually be?

The idea

The power of synergies
Thanks to our collaboration with the most popular taxi hailing app in Greece, people could hail one of the 5 Heineken cars instead of their regular taxi. The best city secrets content creator curated the special experiences for our passengers in 50+ different venues around Athens.